Denise Lewis set up Blodwen in 2010 with an aim to showcase the best of Welsh design. From the pretty seaside village of Aberporth in Cardigan Bay, Blodwen works with local artisans, providing an online platform for their hand-crafted homewares, furniture and textiles.
What’s a normal day like?
To be honest, there doesn’t appear to be a normal day at Blodwen HQ! We’re either dashing around visiting artisans, up in London pitching to stores like Liberty and The Conran Shop or visiting stockists around the UK. At the moment, we’re getting ready to show our Heritage Blanket Collection at Tent, part of the London Design Festival.The double-cloth textiles have been resurrected from a weaver’s pattern book dating from 1760.
What makes Blodwen special?
Each Blodwen piece is handmade and unique, using only the finest local materials and talent. We’re extremely passionate about Wales and about preserving country ways and traditions. By nurturing local artisans, we hope to provide rural communities with an opportunity to maintain their rustic way of life.
What inspires you?
We take our inspiration from the heritage and historical hinterland of rural Wales – we’re dedicated to celebrating the countryside and country ways, the beauty of our surroundings and the rural way of life and work. Blodwen was founded on the desire to preserve and revive rural skills, so with this in mind, I design exclusive collections which fuse together traditional craftsmanship with contemporary style and utility.
Describe Blodwen’s creative style in three words.
Rustic, utilitarian and modern.
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