Bicycle cushion, £21, boats tea towel, £8.50; both Poppy Treffry.
We talk to the designers who are defining the latest looks for today’s country homes
Designer maker Poppy Treffry set up her company in 2004 making quirky gifts and homewares on a ‘cranky Singer sewing machine’. Since then, her business has grown into a happy team of eleven, a shop in St Ives, and around 100 stockists across the world including Fortnum and Mason, Bettys and Anthropologie.
Tell us a little bit about the making process involved in your designs.
I treat my sewing machine as a sketchbook really. Rather than spending lots of time drafting ideas, I’ll hoop up some fabric, cut some appliqué pieces and set to. I spend so much time thinking about my collection I find a lot of the planning work gets done in my head. If it’s a whole new product I’m designing then I prefer a trial and error approach – I like to be doing!
What is it that you love about crafting?
It’s all about freedom for me – and accidental results! We create a lot of our range in small batches which means we can constantly evolve products depending on reaction from customers; we’re not tied to 1,000 products arriving on a ship that we need to sell before we can change our collection!
What inspires you?
My inspiration comes from all around me. Our favourite company saying is ‘we stitch what we see’, so I always have a sketch book with me when I’m out and about. A camping trip in my van with the family by the seaside can be the spark behind a new tea towel design, or some free time to sketch in St Ives can become a poster collection or a big one off embroidery piece.
What’s your favourite thing about the countryside?
I grew up in Cornwall on the edge of Bodmin moor so I’ve always been a country girl, proved to me when I lived in London for a short while! I need the space and the open air and I like to walk, to sketch a hedgerow and watch the birds!
Describe your artistic style in 3 words…
Quirky, simple and colourful.
By Tara King.
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