To celebrate the launch of our Country Business of the Year 2013 competition for the fourth year running, we are touching base with some of the winners and runners-up from previous years…
Harriet Campbell was a runner up in 2010. She loathed wasteful cling film so came up with the ingenious idea of Bowl Overs – 100% cotton covers for bowls of leftovers that could then be put away in the fridge or larder. They can be washed and re-used over and over again.
Harriet Campbell with her Bowl Overs
What did being shortlisted for the competition mean to you? Being one of the runner-ups and having the wonderful advice from the BusinessSmiths gave me the confidence to take a tiny idea and actually get it off the ground so much so that I am now selling it not only in the UK but in Europe, the States and just starting in Australia.
How have you developed the brand? Now I have four different designs plus an extra one in the States (especially for Thanksgiving). As I can’t patent the product, it’s a question of making as much hay while the sunshines as possible – it’s already been copied by someone well known! So I know the answer is for my Bowl Overs to be the Heinz and not the economy brand! We have had a lot of publicity for them in the UK and they were featured in Martha Stewart Living in the States which I feel is a bit of a triumph! I have been getting help from the UKTI and really want to be exporting worldwide – our distributor in the States is doing really well with them and I am selling them to several lovely shops in Europe.
What’s your long term goal? Long term goals are: a) to take the product worldwide; b) to be able to offer a bespoke service for restaurants etc; c) to find a factory in the UK that will make them in smaller quantities so I can offer a really good bespoke service; d) for a pack of Bowl Overs to be in everybody’s kitchen drawer.
If you have an ingenious idea, enter our Country Business of the Year competition by 30th April and win the advice you need to go it alone.
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