• Meet the winners of the My Country Business Awards 2016: Cupsmith

    by  • 09/11/2016 • Country business • 0 Comments

    In May, we launched our seventh My Country Business Awards in association with Not On The High Street, a leading supporter of small businesses. Meet the amazing people who won…


    Category: Food producers
    Emma and George Crawford, Cupsmith 

    Emma and George Crawford live with their children Hugh, six, Forbes, three, and Sibby, one, plus greyhound Wagger and cat Finca in Surrey. Speciality drinks business Cupsmith came about after former marketing director Emma and George, who used to work in property, moved from London to the country.

    ‘I loved the coffee scene in London,’ says Emma. ‘When we moved, I couldn’t find anywhere to buy decent coffee or beans, so I decided to learn to roast my own.’ Emma and George tok a coffee roasting course and started the business in November 2015. A barn at home became a roastery with a pop-up café, where beans are roasted in a coffee machine that was hand-built in the US.

    ‘We’re different to other coffee businesses out there, bringing colour to the rather masculine world of coffee.’ Coffee has been the starting point, but teas and hot chocolate are on the way. ‘Winning an award like this is so important for a small business. It’s brilliant that we’re going to be mentored by Yeo Valley.’

    What the judges said…
    The thing that impressed me most about Cupsmith was the uplifting brand proposition. I liked its philosophy of taking the time to meander more – and to enjoy great coffee, every day, at home.
    Dan Rusga, Marketing Director, Yeo Valley

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