In May, we launched our seventh My Country Business Awards in association with Not On The High Street, a leading supporter of small businesses. Meet the amazing people who won…
Category: Fabric, furniture and wallpaper designers
Petra Hall lives with her husband Greg and children Isaac, 19, and Ellana, 16, plus snow Bengal cat in a village in Kent. She is passionate about interiors and produces original fabrics and wallpapers featuring her beautiful hand-drawn designs inspired by the beauty of nature.
Petra’s background was in fashion – designing and making wedding and party dresses, then creating designer children’s coats. In 2010 she began a degree in illustration with the aim of illustrating children’s books, but found she missed working on fabrics. While studying, she screen-printed her own designs on linen from her home.
‘A friend saw my work and said I should be in business designing fabrics,’ says Petra, so in 2014 she started Petronella Hall. ‘Through a friend, I had a meeting with Stephen Lewis of Lewis & Wood who suggested I put the designs on wallpaper too. I took my designs to a wallpaper manufacturer who happens to be only 15 minutes away and they asked me to do some bespoke designs for them. They are now printing my wallpapers for me.
‘Living in the countryside gives me a feeling of freedom and I hope my designs reflect a sense of that. I am also now offering cushions and a bespoke wallpaper service. I’m a supported of all things British, so I use local companies as suppliers.
I was shocked and delighted to win this award, I had to reread the email. I was over the moon and it was such a lovely surprise.
What the judges said…
I see so much design on wallpaper and fabric, but this collection is fresh, detailed and different. Petronella Hall is definitely a talent for the future. The calibre of all the entries was excellent. It’s refreshing to see that there is so much talent and originality in our country.
Melanie Adams, Founder and Buyer, Wallpaper Direct