We love Moira’s cheerful illustrations, inspired by the landscape and wildlife of West Yorkshire, where she’s based. Her colourful notebooks and greeting cards are the perfect way to brighten up the day. From hobby to business, she shares her story…
How did you get into illustration?
I’d studied at Edinburgh College of Art but ended up falling into an events management career. A few years ago I started creating cards alongside my day job. They did really well at craft fairs, but I was hand printing each piece and wanted to learn more about manufacturing. I came across pattern design, took a course and was hooked! I retrained and launched my first collection last year.
Where are you based?
In a lovely little town in West Yorkshire with the canal, river Aire and moors nearby. It’s a fantastic area for walking and has a very creative community.
What’s your interior style?
Despite my work being very bright and colourful, my interior style is pretty calm! I’m drawn to Scandi and mid-century modern furniture. We’ve got oak floors throughout with simple white walls and key pieces of furniture, art and textiles to bring in pops of colour.
Describe a typical working day.
I like to get up early and go straight out for a walk along the canal. It’s the perfect way to get my head into the right space for the day ahead. Some weeks are driven towards a particular project, such as working on a new collection, but I try to get the balance right between creativity and business development.
What inspires you?
I like to draw attention to the beauty in the everyday, whether it’s an old building, a teapot, an interesting colour combination or a patch of wild flowers.
Which is your favourite design?
I’m fond of the Coastal Village pattern, particularly the variety of motifs in it, from the little fisherman’s cottages to the gulls, fish, boats and fossils. It’s inspired by an area of Yorkshire coastline.
Sum up your creative style in three words.
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Illustrated, playful and colourful.