When it comes to sending feel-good cards, we opt for Katie Leamon’s nostalgic designs every time – her signature illustrative style is guaranteed to raise a smile. Launched back in 2011, her luxury stationery is now sold in shops across the world, including Selfridges, Anthropologie and Harrods. She’s dropped by to talk us through her inspiration and traditional making methods…
What made you want to become a designer?
I have always known I would work in design. I love to draw and create beautiful things, so I think it’s been a natural evolution for me from school and college. I worked in fashion straight from university, but decided to follow my preferred route of graphics and illustration and to apply it to a medium that I have always had a more effortless understanding of.
Describe your design and making process.
I start with sketches and doodles. I then modify them so they can be applied to stamps, or modify them accordingly for notebooks & wraps. The cards are handprinted using polymer stamps and packaged in-house at our production studio in rural Essex.
What inspires you?
I am lucky that I am constantly inspired by my own collections. As soon as I launch something new I’m looking for ways to develop and evolve it. I also take great inspirations from vintage typography, signage and nostalgic paraphernalia.
What’s your business ethos?
I work very hard and ensure I remain true to the brands identity even when it can be challenging.
I have some new and exciting designs up my sleeve, which I hope will tie together some of our current collections. I want to develop a hard-back journal soon, as well as work on more illustrative designs. I have a long list of ideas, it’s just finding the time to make them happen!
Describe your creative style in three words.
Considered, tangible and understated.