Originally from Scotland, Donna Wilson set up her London-based company in 2003, selling her signature knitted creatures. Since then, her business has grown and grown, and she now supplies to countries worldwide. She’s best known for knitted homewares such as cushions and throws, and has recently released a jolly collection of jumpers – just in time for Christmas!
When did you realise you wanted to become a designer?
I think it was at quite a young age, I was always drawing and making things, and was always most happy with a pencil in my hand. My grandma tried to teach me to knit and crochet when I was really young, but I didn’t have the patience – even now I’m still the same, I prefer to machine knit!
How do you start your design process?
I usually do sketches in a notebook. They look like little cartoons, tiny bodies with huge exaggerated heads! I get their look and idea on paper first, then start knitting. Usually they turn out very much like the drawings but occasionally I’ll make some out of the scraps or off cuts – sometimes these rejects are just as successful as the planned ones!
What do you love most about what you do?
Designing. I’ve been spending the last few weeks making mood boards, sketching and trying things out on the machine, and I remember why I love it. Being creative is a fantastic feeling, and I’d recommend anyone to give it a go.
What is your favourite season?
Definitely Autumn! Something happens to me when the season changes – I seem to relax more. I love the crisp blue skies, the leaves, the bright stark light and the fact that I can wear wool again!
What five things couldn’t you live without?
Sketchbook, stapler, music, colourful paints and the sea.