To celebrate the launch of our Country Business of the Year 2013 competition for the fourth year running, we are touching base with some of the winners and runners-up from previous years…
Amy Swann lives in Rossett, Wrexham with her husband Sion and daughter Clara Annwyl. Amy trained in textile design and specialised in surface pattern before becoming an Art teacher. She draws on this artistic background to create breathtakingly beautiful and decorative cakes for special occasions under the name Amy Swann Cakes.
What did being shortlisted for the competition mean to you? Being shortlisted for the competition marked a major turning point in my life and gave me the confidence to build my own brand with its own strong creative identity. Showcasing my work in Country Homes & Interiors magazine enabled me to reach out to clients all over the country and complete a variety of exciting and challenging comissions. As a result, I am really pleased with the complimentary responses I have recieved which give me the enthusiasm and motivation to be even more creative. The kudos of being featured in the magazine is something I will always value.
How have you developed the brand? Designing and creating signature cakes was my initial priority to help showcase my style of work. This enabled me to develop and refine my brand to produce celebratory cakes of the highest standard. Those with visions of creative and romantic country weddings are attracted by my work. Using moodboards, sketches and illustrations in discussions with clients enables me to realise their dreams.
What’s your long term goal? My vision for my business in the long term is to be able to maintain a unique brand, develop a niche market for my work and continue to push the boundaries of cake design. Seeing my work being featured regularily in lifestyle and bridal magazines is my ambition. Being in Country Homes & Interiors has been the first and very important step on this ladder.
If you have a skill or a great idea for creating your own small business, enter our Country Business competition. You could win the expert advice you need to go it alone.Read more →