I think I mentioned last year that July in Magazine World equals Christmas press previews. This is when the UK’s high street retailers, independent shops and online business tell the media world what their interior, entertaining and foodie themes and new products will be for Christmas 2010.
First up this week was Sainsbury’s. Top of the turkey charts is its Taste the difference Norfolk Black Turkey – its British, free range and reared in woodlands – and you can order it in advance.
The mince pie, another favourite with us Brits, gets a new twist this year in the form of Mince Pie Ice Cream. Using milk from dairy herds that graze close to their farm, this ice cream is made by the Duncan family at Stapleton Farm in the heart of rural Devon. I must say it tasted like Christmas on a spoon – delicious.
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Sainsbury's Mince pie ice cream